In 1963, Coca-Cola introduced Tab, its first “diet” soda. It was sweetened with cyclamates and saccharin instead of sugar.1
That’s when Big Food started telling a big lie about diet soda: that it could help you become thin while still allowing you to enjoy a sweet treat.
Millions of people believed it. After all, it seemed to make sense. If something had no calories…how could it be fattening?… Read More